Digital Marketing

 Digital Marketing

Digital marketing is most commonly used to describe advertising campaigns that run on a computer, laptop, phone, or other electronic devices. Online videos, search engine marketing, social media posts, and social ads, are a few examples of digital marketing. Digital marketing is frequently contrasted with "conventional marketing" methods like billboards, direct mail, and magazine advertisements. Traditional marketing is frequently grouped with television. You know that more than 34 percent of Americans use the internet daily. Additionally, 26 percent of users are online nearly constantly and 43 percent more than daily.

What is Digital Marketing?

Digital Marketing  also called online marketing, is the promotion of businesses and brands to connect with potential customers using the internet and another form of digital communication. Digital Marketing  is not only social media, websites, and other advertising but also text and multimedia messages as a marketing channel.

Types of Digital Marketing

There are  many specializations within digital marketing as there are ways of interacting using digital media. Here are a few key examples of types of digital marketing.

Search engine optimization

SEO is technically a marketing tool rather than a form of marketing in itself. This branch is defined as “the art and science of making web pages attractive to search engines.”

Today the most important elements to consider when optimizing web pages for search engines include:

·         Quality of  Content

·         Level of user engagement

·         Mobile  friendliness

·         Number of quality of inbound links

In addition to the elements above you need to optimize technical SEO, which is all the back-end components of your site. This includes URL structure, loading times, and broken links. Improving your technical SEO can help search engines better navigate and crawl your site.

The strategic use of these factors makes search engine optimization a science but the unpredictability involved makes it an art.

Content Marketing

As mentioned the quality of your content is a key component of optimized pages. As a result, SEO is a major factor in content marketing a strategy based on the distribution of relevant and valuable content to a target audience.

As in any marketing strategy, the goal of content marketing is to attract leads that ultimately convert into customers. But it does so differently than traditional advertising. Instead of enticing prospects with the potential value from a product or service it offers value for free in the form of written material such as:

·         Blog post

·         E-books

·         Newsletter

·         Whitepapers

·         Video or audio transcripts

·         Infographics

Content marketing matters and there are plenty of starts to prove it.

·         84% of consumers expect companies to produce entertaining and helpful content experiences

·         62% of companies that have at least 500 employees produce content daily

Social Media Marketing

You can use social media marketing to highlight your brand, products, services, culture, and more. With billions of people spending their time engaging on social media platforms, focusing on social media marketing can be worthwhile.

The most popular digital platforms for social media marketing are Facebook, Twitter, and Instagram, with Linkedin and youtube not far behind. Ultimately which social media platforms you use for business depend on your goals and audience. For example, if you want to find new leads for your business depending on your goals and audience Linkedin is a great idea since industry professionals are active on the platform. On the hand, running social media ads on Instagram may be better for your brand if you run a B2C focused on younger.

Here are a few of the most important social media marketing best practices:

·         Craft high-quality and engaging content

·         Reply to comments and questions in a professional manner

·         Create a social media posting schedule

·         Post at the rights time

·         Know your audience and which social media channels they are most active on

The benefits of digital marketing

Digital marketing has become prominent largely because it reaches such a wide audience of people. However, it also offers a number of other advantages that can boost your marketing effort. These are a few of the benefits of digital marketing.